At Diego Lujan Studio, we had the privilege of bringing TABBY to life from the ground up, crafting a complete brand identity and establishing its online presence. TABBY, a digital loyalty program tailored for the vibrant community of San Miguel de Allende, needed a brand that would resonate with both locals and visitors alike.
Our work extended across all facets of the brand’s online existence—developing a cohesive branding strategy, designing and building the website, creating and managing social media content, and implementing targeted social media ads.
The result is a fully realized brand that is as lively and welcoming as the city it serves.
TABBY is more than just a digital loyalty app; it’s a gateway to the heart of San Miguel de Allende. Designed to connect users with local businesses, TABBY offers exclusive deals, event information, and a seamless connection to the community.
Whether you’re a local or a visitor, TABBY enhances your experience of the city by making it easier to discover new places, engage with events, and enjoy the best that San Miguel has to offer.
With features like an intuitive geo-location map, secure transactions, and a user-friendly interface, TABBY is your friendly companion, guiding you to the hidden gems and popular spots alike, ensuring that your time in the city is both rewarding and memorable.
When approaching TABBY's branding, our goal was to create an identity that is both playful and impactful. We started by designing a logo that encapsulates the essence of TABBY—a friendly, approachable cat symbolizing warmth and familiarity.
The color palette, featuring vibrant oranges and calming neutrals, reflects the lively yet welcoming atmosphere of San Miguel de Allende. We carefully selected typography that is modern and accessible, ensuring readability across all platforms.
Our design extended beyond digital, including the creation of stationery, business cards, and door stickers, all unified under the same visual identity. Every element, from icons to color choices, was thoughtfully designed to resonate with users, positioning TABBY as a trusted and beloved part of their daily lives.
At Diego Lujan Studio, we understand the power of storytelling in building a brand that truly connects with its audience. For TABBY, we crafted a narrative that positions it as more than just an app—it’s a living, breathing companion in the palm of your hand.
We infused TABBY with a friendly, furry personality that resonates with users, making it feel like a trusted guide rather than just a tool. This storytelling approach was woven into every aspect of the brand, from the playful tone of voice to the approachable design elements.
We made sure that while TABBY is fun and engaging, it also delivers high-impact results for users and businesses alike, ensuring that it drives profitability without losing its soul.
The website we designed for TABBY is more than just a digital storefront; it’s an extension of the brand’s personality and a critical touchpoint for users.
We focused on creating a user-friendly experience that is as intuitive as it is visually appealing. The design is clean, modern, and fully responsive, ensuring that users can easily navigate it whether they’re on a desktop or mobile device.
Our development process was meticulous, ensuring that the site not only looks great but functions flawlessly, providing a seamless experience that encourages users to engage with TABBY time and time again.
You can visit the website here: www.tabbyworld.com
Our approach to TABBY’s social media presence was comprehensive and strategic, aimed at building a strong, engaged community.
We managed all aspects of social media, from daily content creation to interaction with followers, ensuring that every post aligned with TABBY’s brand identity and goals. We developed a growth strategy that included regular postings, interactive content, and targeted ads, designed to increase visibility and user engagement.
Through consistent messaging and creative content, we established TABBY as the go-to loyalty program in San Miguel de Allende. The iconic orange cat logo and the TABBY brand are now instantly recognizable, symbolizing much more than just a loyalty program—it’s a badge of quality and a trusted guide for anyone exploring the city.
The presence of the TABBY sticker at a door signals to users that they’re about to enter a place that’s part of a connected, rewarding community experience.
